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Abijany
Cross-Channel AI Ad Management

Google and Meta.One strategy. No gaps.

Google's AI optimises Google. Meta's AI optimises Meta. Neither can see the other — or your actual business. Abijany coordinates both platforms with your real margins and goals, and tells you exactly what it is doing every week.

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Registered in England & Wales · Managed service · UK GDPR compliant

The platform gap

What your ad platforms cannot do for you

Both Google and Meta have AI. But their AI serves their interests, not yours — and neither can see beyond its own walls.

  • Cross-channel coordination

    Google's AI optimises Google. Meta's AI optimises Meta. Neither can see the other. Abijany looks at both simultaneously and moves budget toward whichever platform is performing — something neither platform will ever do.

  • Your business context, built in

    Your ad platforms know clicks and conversions. They do not know your margins, your best-selling products, your upcoming sale, or your seasonal peaks. Abijany does — and optimises toward what actually matters to your business.

  • A story, not a dashboard

    Every week you receive a plain-English summary: what changed, why it changed, and what to expect. Not a spreadsheet of metrics — a clear narrative you can actually act on.

  • No conflict of interest

    Google's AI is built to spend your budget. Meta's AI is too — it's how they make money. Abijany's only incentive is your results. It will pause a campaign, cut a budget, or flag waste — something your platforms will never recommend.

How it works

From connecting your accounts to full autopilot in four steps.

  1. Connect your ad accounts

    Link your Google Ads and Meta accounts via secure OAuth. Your credentials are encrypted and stored in AWS Secrets Manager — never in our database.

  2. Set your goals and guardrails

    Define your target CPA, ROAS floor, monthly budget cap, and approval thresholds. These become hard limits the AI cannot exceed.

  3. Shadow mode first

    The AI runs in shadow mode for an initial period — it analyses your accounts and shows you exactly what it would do. No changes are made until you're confident.

  4. Go live

    Activate autopilot. The AI manages your campaigns 24/7, within your guardrails. You receive a weekly digest of every decision and its outcome.

Built for safety. Built for scale.

Every design decision puts your budget protection first.

  • Built-in guardrails

    Every AI decision passes through a rules-based guardrail layer before execution. Hard limits on budget changes, bid adjustments, and Meta learning-phase locks protect your accounts.

  • Full transparency

    Every decision is logged with its reasoning in plain English. You see exactly what the AI changed and why — no black box.

  • Human approval for high-stakes actions

    Actions above your approval threshold, bidding strategy changes, and new campaign launches are held for your sign-off before execution.

  • Shadow mode first

    Before any live changes are made, the AI runs in shadow mode — showing you exactly what it would do. You only go live when you are confident.

  • 7-day outcome scoring

    Every AI decision is evaluated 7 days later against the baseline. Decision quality is tracked over time so the system continuously improves.

  • Enterprise-grade security

    Your advertising credentials are stored exclusively in AWS Secrets Manager — never in our database. Row-level security ensures your data stays yours.

Platform integrations

Abijany connects to Meta and Google Ads via their official APIs. Here is exactly what permissions we request and why.

Meta (Facebook & Instagram)

Connect your Meta Business Manager and ad accounts. Abijany uses the Meta Marketing API to manage campaigns, ad sets, ads, and creatives on your behalf. It respects Meta's learning phase lock, monitors creative fatigue, and never makes changes that would reset optimisation.

Permissions requested

  • ads_management — to read and manage your ad campaigns, ad sets, and ads
  • business_management — to access your Business Manager and linked ad accounts

Data we access

  • Campaign, ad set, and ad performance metrics (impressions, clicks, spend, ROAS, CPA)
  • Creative performance data and frequency signals
  • Audience performance breakdowns
  • Meta Pixel and Conversions API event data (for conversion tracking only)

Google Ads

Connect your Google Ads account via OAuth. Abijany uses the Google Ads API to analyse keyword performance, adjust bids, manage budgets, and pause underperforming elements — all within your defined limits.

Permissions requested

  • Google Ads API access — to read campaign data and execute approved optimisation actions

Data we access

  • Campaign, ad group, keyword, and ad performance metrics
  • Search term reports
  • Conversion tracking data
  • Quality Score and Impression Share data

Frequently asked questions

The answers clients ask us most often.

What does Abijany do that Google Smart Bidding or Meta Advantage+ doesn't?
Google's and Meta's AI are excellent within their own platforms — but they cannot see each other, and they have no knowledge of your actual business. Abijany coordinates your spend across both platforms simultaneously, optimises toward your real margins and goals (not just platform conversions), flags waste that platform AI is incentivised to ignore, and delivers a plain-English weekly summary so you always know what is happening and why.
Is Abijany self-serve or a managed service?
Abijany is a managed service. We onboard each client personally, configure guardrails with you, and operate the AI on your accounts. You retain full control and can switch to supervised or shadow mode at any time.
Does the AI need approval for every change?
That depends on the mode you choose. In Full Autopilot mode, small routine actions run automatically within your limits; any action above your approval threshold is held for your sign-off. In Supervised mode, every action requires your approval.
Where are my advertising credentials stored?
Exclusively in AWS Secrets Manager (AES-256 encrypted, eu-west-2 region). Nothing is stored in our application database. You can revoke access from your dashboard, or directly from Google or Meta, at any time.
What happens if I cancel?
Cancellation takes effect at the end of the current billing period. We immediately stop all activity on your accounts on request, revoke our OAuth tokens, and delete your credentials from AWS Secrets Manager. See our Data Deletion page for the full process.

Ready to manage Google and Meta as one strategy?

We are currently accepting a limited number of early access clients. Get in touch to discuss whether Abijany is right for your business.

Request Early Access